Meanwhile, black hat link building leverages shady, spam-oriented techniques that don’t add anything valuable to online content - not so great! White hat is the “ethical” way to build links using SEO techniques and linking to relevant content to benefit readers - great.
You’ll find that link building falls under two categories: white hat and black hat. Link building typically refers to a specialized process where websites acquire backlinks from other sites.Īnd backlinks (also called inbound links) are external links leading to your website from third-party domains. Including 5 of the best beginner-friendly link building strategies for you to consider in your digital marketing strategy.
They play a significant role in determining which sites die, survive, and thrive amid the sea of competing content.īut what is link building? Why is it essential for Search Engine Optimization (SEO)?Īnd, most importantly, how can you leverage it effectively for the best chance of ranking highly in search engines?īelow, we’ll explore all of this and more. Quality link building can make or break your content marketing strategy.Įssentially, links between and within websites are like the bloodstream of the internet.
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